End user needs are the basis by which we design and develop. Through liaising with clients we generate ideas and plans about reaching end user needs. It’s about active product development and ensuring the path we follow will take us to our agreed target.

The design process begins with the customer. Understanding end user needs is the first step we take in beginning our ideation development. Concept sketches and 3D visuals will be drawn up to visualise and convey consequent concept designs to our clients. When consumer needs are met the design is then passed on to the next stage of development.